Let say that “Big Data” uses “huge data sets, fast-moving analytics, complex and diverse data sources.” That’s how Bernard Marr characterizes the “Big Data” that we read about
all the time.
But, Mr. Marr explains, “Little Data,
what I call traditional performance metrics, are key to the success of any big-data
project.” (See his Forbes contribution of
June 23, 2016, entitled “Why ‘Big Data’
Means Nothing Without ‘Little Data.’”)
OK. That’s all well and good. We’ll let the
high-brained mathematical geniuses who can
conceive big data do their work. But what
about you, Mr. or Ms. Financial Advisor?
You have a customer relationship
management system (or CRM) of some
sort. Perhaps you want to use that information to grow your business.
Are there some bits of Little Data sitting right in front of you that can give you
some insights into shifts in your business
activity and give you a bigger push toward
a great fourth quarter?
What can we do with your Little Data?
In this article, I am going to show you
how to combine some data in your CRM
with data in your head. I will show you
how to visualize it in an enormously powerful and free tool: Google Maps. (You
will need to spend a little time learning
how to use this tool; for a sample map
and videos, see www.billgoodmarketing.
Business Source Analysis
One way to grow your business is to go
get more of what you’ve got.
Little Data, Big Results
How to use small amounts of data to derive incredible
insights and create great outcomes for both your customer
relationship management system and advisory practice
By BILL GOOD